We've designed over 250 different applications in the last 25 years.

ProfitLogic 2002

We spent several years working with ProfitLogic, starting in 2002. Ultimately our work included redesigning each of the seven products in their enterprise suite. We created new product branding, developed templates to be used across all the products, reworked screens to improve usability, created a style guide, and advised the company on their design strategy. The company was ultimately acquired, and our design work was part of what impressed the buyers.

 

ProfitLogic: BEFORE The data is in a cage-notice the strong alternating row colors, borders and colors. The data that needs user focus is highlighted in a way that is not obvious. And need we mention the graphs? Two Rivers Consulting Portfolio. Hagan Rivers. David Rivers.

BEFORE
The data is in a cage-notice the strong alternating row colors, borders and colors. The data that needs user focus is highlighted in a way that is not obvious. And need we mention the graphs?

 

ProfitLogic: AFTER You can tell what data is important in this user interface design, and you can see the buttons that lead to the next actions that users might take. By today’s standards, this interface may look dated, but in 2002 – an era when style sheets were just started to take off – this was an enormous leap forward. Two Rivers Consulting Portfolio. Hagan Rivers. David Rivers.

AFTER
You can tell what data is important in this user interface design, and you can see the buttons that lead to the next actions that users might take. By today’s standards, this interface may look dated, but in 2002 – an era when style sheets were just started to take off – this was an enormous leap forward.

 

ProfitLogic: BEFORE The row shading is meant to show different levels in the hierarchy. Pro tip: don’t do that. It detracts from the user experience. Two Rivers Consulting Portfolio. Hagan Rivers. David Rivers.

BEFORE
The row shading is meant to show different levels in the hierarchy. Pro tip: don’t do that. It detracts from the user experience.

 

ProfitLogic: AFTER The screen has significantly more functionality, yet the design is streamlined to the task at hand: helping users act based on the data in a specific column. Two Rivers Consulting Portfolio. Hagan Rivers. David Rivers.

AFTER
The screen has significantly more functionality, yet the design is streamlined to the task at hand: helping users act based on the data in a specific column.

 

ProfitLogic: BEFORE It’s so busy, it’s hard to focus on the information. Navigation is also taking up a lot of space and doesn’t direct the user. Two Rivers Consulting Portfolio. Hagan Rivers. David Rivers.

BEFORE
It’s so busy, it’s hard to focus on the information. Navigation is also taking up a lot of space and doesn’t direct the user.

 

ProfitLogic: AFTER The new design is cleaner, and it’s easier to focus on important information. The key element – the software’s pricing recommendations – is highlighted in the blue column. Navigation takes up less space, and is more clear. Two Rivers Consulting Portfolio. Hagan Rivers. David Rivers.

AFTER
The new design is cleaner, and it’s easier to focus on important information. The key element – the software’s pricing recommendations – is highlighted in the blue column. Navigation takes up less space, and is more clear.

 

ProfitLogic: BEFORE This modal screen is confusing: which colums are pre-define and which are user-defined? Where is the Save button? How are these boxes related to one another? Two Rivers Consulting Portfolio. Hagan Rivers. David Rivers.

BEFORE
This modal screen is confusing: which colums are pre-define and which are user-defined? Where is the Save button? How are these boxes related to one another?

 

ProfitLogic: AFTER The improvements here were entirely visual: we didn’t change the way the screen worked at all. However, it’s easier to understand how these elements relate to one another and what the user can do with them. Two Rivers Consulting Portfolio. Hagan Rivers. David Rivers.

AFTER
The improvements here were entirely visual: we didn’t change the way the screen worked at all. However, it’s easier to understand how these elements relate to one another and what the user can do with them.

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